Chelsea’s shirt sponsor Three RESUME their partnership with the Blues following Roman Abramovich’s sale to Todd Boehly after the mobile firm paused marketing duties in wake of sanctions placed on the club
- Chelsea’s shirt sponsor Three have resumed activities with immediate effect
- The mobile firm had suspended ties after the club were hit by sanctions
- But after Roman Abramovich sold to Todd Boehly, the partnership has resumed
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Chelsea‘s sponsorship deal with Three is up and running again after Todd Boehly completed his purchase of the club from Roman Abramovich.
The mobile firm were one of two Chelsea sponsors who decided to suspend their partnership with the club in the wake of crippling sanctions placed on them by the Government amid Abramovich’s close ties to Russian president Vladimir Putin.
They joined car manufacturer Hyundai in temporarily cutting ties after Russia’s invasion of Ukraine at the start of the year, with Three saying it was ‘the right thing to do’ after the radical steps taken by the Government.
Chelsea’s sponsorship with mobile network firm Three has resumed after the company suspended ties amid sanctions placed on them by the Government
Roman Abramovich (L) selling the club to Todd Boehly (R) has allowed the deal to resume
But the club have now confirmed the deal is back under way ‘with immediate effect’.
A Chelsea statement read: ‘Following the sale of Chelsea Football Club we are pleased to confirm that Three are restarting their marketing activities with immediate effect.
‘As a result of UK Government sanctions imposed on Chelsea FC’s previous ownership in March, our official shirt partner Three decided to pause their marketing activities with the Club until the impact of the sanctions on the Club ended.
‘Three’s partnership with Chelsea began in 2020 and their logo has been on our shirts during a highly successful period for the Club, with the men’s team winning the Champions League and being crowned world champions, and Chelsea Women securing the domestic quadruple and a league and cup double in that time, as well as reaching the Women’s Champions League final.
John Rogers – Chelsea Football Club’s head of global partnerships – added: ‘Following the recent pause in their activities, the Club is pleased to have resumed our work with Three and we look forward with excitement to the start of the new season, together.
‘We would like to thank all Club partners for their support now and in the future.’
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